Theorem Media, in partnership with Abramorama, created the positioning, release, marketing and distribution strategy and handled all aspects of community outreach and partnership management to cultural institutions, spiritual communities, universities, and mission-driven organizations to launch Wisdom of Happiness across North America.

Working closely with Executive Producers Richard Gere, Oren Moverman, alongside the Swiss filmmaking team, including co directors Barbara Miller and Philipe Delaquis, Theorem coordinated release strategy efforts with Abramorama, Falco Ink, 1113 Collective, The Gere Foundation, and the International Campaign for Tibet to bring the film to audiences in the US and Canada.

Theorem Media led a multi-month campaign spanning theatrical premieres, university programs, virtual gatherings, grassroots screenings, and international simulcast event to 115 theaters, and targeted partner driven social amplification. Partner organizations include the Rubin Museum, DailyOM, Tibet House, The Tibet Fund, Tricycle, the Buddhist Film Foundation, Ann Shoket’s The Li.st Equality Now, One Up Action International, Charter for Compassion, NAWBO, MOMI and others.

Leaders and public figures such as His Holiness The Dalai Lama, Richard Gere, author Gabrielle Bernstein, Maria Shriver, artist and activist John Halpern, and climate youth activist Jerome Foster II, activated their communities around the film’s call to bring compassion into public life, reaching millions of people collectively.

The campaign was supported by major broadcast appearances and national press, including The Today Show, Live with Kelly & Mark, Morning Joe, The View, Deadline, and Good Morning Britain.

The rollout featured sold-out screenings and conversations at The Quad Cinema, AMC Lincoln Square, MIT, and community theaters nationwide, with hosts including Ann Curry, Michael Imperioli, Peter Coyote, Laurie Anderson, and leaders from Spirit Rock, the San Francisco Zen Center, and the Tibetan Association of Northern California.

The North American virtual premiere with BuddhaFest and Wisdom for Life will kick off a run of virtual screenings, while partner editorial and social channels continue to drive steady awareness. The film is still playing in key markets from New York to the Bay Area, with community hosts leading post-screening discussions. Additional screenings and engagement events are planned into 2026, extending the film’s presence and deepening its impact.

A dedicated FYC effort is currently underway to engage awards voters and industry decision-makers with events and screenings on both coasts.