Theorem Media harnesses all forms of storytelling to de-mystify vitally important topics of our time
Rather than seeing popular, digital first, short format content as the antithesis to meaningful education, we see it as an enormous opportunity. A massive communication channel through which we can reach diverse populations that span the majority of demographic groups, geographic locations and socioeconomic status. We engage audiences by fulfilling the fundamental human desire to experience a good story.
Programming & Development
Audiences want to be inspired, not messaged.
We focus on developing programming on very contemporary subjects that matter. Some of the biggest, most complex challenges and issues we are facing today.
During the early days of the pandemic, Theorem Media assisted in the coordination of a citizens coalition that collaborated tirelessly to create a data-driven, county-by-county approach to driving awareness of the virus among our most vulnerable communities. Angelica Hale, Chris Rock, Marlon Wayans, Trace Adkins, Chonda Pierce, Shawn Colvin, John Stamos, Herman Moore, Terry Fator, Wanda Sykes and others all used their own social channels to speak to their audiences in their own voice on our behalf. Thanks in large part to Jon Macks (writer, strategist and a damn funny guy), we reached over 2 million people in the first 20 days. We called it NOCOVID (National Organizing Coalition On Virus Information Distribution). We remain fans of the mission.
Diversity isn’t a progressive hiring practice, and it isn’t an HR policy. Diversity is a strategic advantage. The inclusion of different types of people across all levels of an organization have been proven to create a measurable advantage in the ability to think critically, and problem solve with greater creativity. Teams of individuals drawn from diverse economic backgrounds, academic disciplines, and political affiliations are routinely better drivers of innovation. In short – DIVERSITY WINS.
Redefining Public Safety
for the Digital Age
What is generally referred to as “the Internet” has become unimaginably vast in scope and scale, impacting every aspect of our existence. Networks have become integral to corporate and government finance, communications, security, military operations and the manufacturing and shipping of anything, and its not slowing down. Over 40 billion new devices are expected to come online in the next decade. So, for the average citizen, what does all of this mean?
Space is the Place
We are living in an era of unparalleled innovation in space exploration that has sparked one of the most dynamic, complex and competitive endeavors in history. Space is no longer the singular realm of government agencies. It’s the sandbox for some of the world’s most visionary thinkers. Universities, corporations, tech-billionaires, centuries-old scientific institutions and start-ups alike are all taking part by developing new approaches designed to allow us to reach beyond our known world.
Managing Our Resources,
We are living in simply incredible times. Sustainability is one of the most important cultural and scientific concepts in human history – and it goes a lot further and deeper than “reduce, reuse, recycle”. It might hold the key to humanity unlocking our true potential.
So, um, yeah, what is it?
We took our first steps with Paul G. Allen and Vulcan Productions with WE THE ECONOMY. A project designed to educate millions of Americans on the fundamentals of the U.S. economy. Our approach addresses a missing layer of education in todays society. To truly influence popular culture you must participate in popular culture.
WE THE ECONOMY continues to educate and influence millions of people through dozens of online distribution channels and in classrooms across the country.