2DIE4 is not a traditional documentary or narrative feature, but an immersive cinematic experiment that places audiences directly inside the first-person experience of a racing pilot navigating extreme speed, danger, fear, and adrenaline in real time. Directed by Salomão Abdala and André Abdala, the film blurs the line between reality and cinema through a visceral, first-person approach that collapses the boundary between viewer and subject. Captured with an unprecedented immediacy designed for large-format exhibition, 2DIE4 was described by Panavision’s Dan Sasaki as “inventing a new genre,” while audiences called it “potentially the most visually stunning movie I’ve seen,” “a biblical cinematic experience,” and “exactly what IMAX should be.”

Theorem Media partnered with Abramorama and the filmmakers to support the North American launch of 2DIE4 through a nationwide exclusive IMAX theatrical event across 30 IMAX screens in April 2026. Working closely with the creative and distribution teams, Theorem helped position the film as a one-of-a-kind premium theatrical experience built specifically for immersive large-format exhibition, leaning into audience curiosity, experiential marketing, and social-driven momentum surrounding the film’s unconventional approach to nonfiction storytelling. Marketing materials for the film generated nearly 10 million views online, including more than 3 million trailer views ahead of release. Audiences praised the film as “one of the coolest theater experiences I’ve ever had,” “easily the best racing film made,” and “more effective in one hour than some films are in two.” The rollout transformed the release into an event-driven cinematic experience and established 2DIE4 as a bold new entry in experiential documentary filmmaking.