To amplify the film’s NYC and LA opening engagements Theorem Media has partnered with Abramorama and Varsity Vocals to launch a one day nationwide “Just Sing People’s Premiere” event on April 23, activating 40 Theatrical On Demand® screenings to engage collegiate a cappella teams nationwide. These screenings, powered by GATHR’s Direct To Audience (D2A) platform, create theatrical experiences to celebrate the culture and community of competitive a Cappella.

Theorem Media has also partnered with Ventureland, Varsity Vocals and Mercury Records to launch an organic social media campaign, including a nationwide social challenge, built to drive audience engagement. 

The film opens on Friday, April 24th in New York City at the QUAD Cinema and in Los Angeles at the Laemmle NoHo 7 for an Academy- qualifying run, followed by a multimodal platform release in tandem with the North American theatrical rollout.