Theorem Media designed and is executing a multi-phase release and audience engagement campaign across North America. It works in collaboration with Seeing Red Media, the Indigenous-owned company founded by executive producer Bryan Porter (Mohawk), and with media partner FNX (First Nations Experience). The release launched this fall with a virtual premiere on Kinema and will have a DC-area festival premiere at the Alexandria Film Festival in November. It continues with eventized theatrical screenings in November and an on-demand release on Apple TV and Amazon Prime Video in late 2026. Theorem is leading the film’s social media strategy, partnership development and outreach to Native organizations, Indigenous creatives, educators, and allied communities, building a nationwide network to drive community screenings and coordinated turnout. Seeing Red Media leads social amplification and Indigenous creator outreach, centering Native collaborators as the film’s messengers to broad audiences. FNX carries the film into Native households and public broadcasting audiences nationwide. Through a blend of theatrical, virtual, community-based, and on-demand release, Theorem is turning audience engagement into measurable results and lasting cultural visibility, while laying the groundwork for an extended institutional and educational life for the film.